Many business owners assume they need a website, but not all businesses need one, depending on your particular situation. There are four general reasons to have a website:

  • to sell products and services
  • to provide information
  • to increase visibility
  • to provide additional customer service

First, decide if any of these reasons make sense for your business. To sell products and services on the Internet, success involves:

  • having a great product or service
  • attracting a targeted market
  • selling and satisfying your customers

E-Commerce (selling through a website) is a six step process; all online businesses will go through the first three steps:

  1. Create the online content.
  2. Host the content on the Internet.
  3. Market the website and content.

Businesses conducting online sales will need to complete three additional steps:

  1. Collect and record customer orders
  2. Process payments
  3. Fill and ship customer orders

Before committing valuable cash and precious time pursuing the development of a website, you may want to meet with an SBDC consultant to determine whether your business would benefit from having a website.

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