How can I find profiles on typical industry customers?

There are a few places you might try to locate these kinds of statistics. Trade and industry associations and groups often conduct extensive market research and make this research available to members. While they often focus on national or statewide trends, you might find local statistics through a group’s local chapter. You may also get valuable information from local chambers of commerce, economic development centers and business sales tools like IBISWorld, an online database. The SBDC can also recommend relevant, up-to-date sources of information on your industry.