“Partnering with the SBDC was a smart move. We were able to maximize our profits and meet the high demand for soap during the pandemic.”
Jennifer and Andy Morsell began making organic soaps out of their tiny Alaska kitchen in the mid 2000s. Jennifer used natural fragrances as the base scents for her hand-made soaps, which quickly became popular gifts with friends and family. Jennifer’s husband, Andy, leveraged his business savvy to begin selling the fragrant creations at booths in local farmers markets.
Evolving from a fun hobby to an in-demand business, Mountain Madness Soap Co. was born. Soon after, the Morsells relocated from Alaska to Coeur d’Alene, Idaho; a move that brought new opportunities and new challenges for their business. Partnering with local suppliers, the company was able to grow its product line to include candles, oils, scrubs, shampoos. The signature line, Goddess, found fast success with consumers.
With the pandemic came much uncertainty, yet the demand for soap was higher than ever. The business looked to the North Idaho Small Business Development Center for guidance. Together, they were able to develop a plan and maximize margins and profits for the company.
Mountain Madness Soap Co. continued to grow and eventually opened a new warehouse to increase their capacity for production. They pivoted to meet customer demand during the pandemic while ensuring safety by offering curbside pickup and home delivery. The business looks forward to continuing to serve their community by providing locally-sourced, high-quality products both at home and abroad.
North Idaho SBDC Success Story – 2020
Coeur d’Alene, ID