Mountain Madness Soap Co - Coeur d’Alene, ID

Cityscape view of downtown Boise Idaho

The Mountain Madness Soap Co. Sign

Andy Morsell“Partnering with the SBDC was a smart move. We were able to maximize our profits and meet the high demand for soap during the pandemic.”

Jennifer and Andy Morsell began making organic soaps out of their tiny Alaska kitchen in the mid 2000s. Jennifer used natural fragrances as the base scents for her hand-made soaps, which quickly became popular gifts with friends and family. Jennifer’s husband, Andy, leveraged his business savvy to begin selling the fragrant creations at booths in local farmers markets.

Jennifer pouring soap

Evolving from a fun hobby to an in-demand business, Mountain Madness Soap Co. was born. Soon after, the Morsells relocated from Alaska to Coeur d’Alene, Idaho; a move that brought new opportunities and new challenges for their business. Partnering with local suppliers, the company was able to grow its product line to include candles, oils, scrubs, shampoos. The signature line, Goddess, found fast success with consumers.

With the pandemic came much uncertainty, yet the demand for soap was higher than ever. The business looked to the North Idaho Small Business Development Center for guidance. Together, they were able to develop a plan and maximize margins and profits for the company.

Mountain Madness Soap Co. continued to grow and eventually opened a new warehouse to increase their capacity for production. They pivoted to meet customer demand during the pandemic while ensuring safety by offering curbside pickup and home delivery. The business looks forward to continuing to serve their community by providing locally-sourced, high-quality products both at home and abroad.

Learn more about Mountain Madness Soap Co. here

Watch their client success video here

North Idaho SBDC Success Story – 2020 

Coeur d’Alene, ID

Our Host Universities & Affiliates
Logo for Boise State University
Logo for Lewis-Clark State College
Logo for Idaho State University
Logo for North Idaho College
Logo for College of Southern Idaho
Logo for SBA
Logo for America's SBDC
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.