Welcome to your Southeast Idaho Small Business Development Center
Serving: Bingham, Power, Bannock, Caribou, Oneida, Franklin and Bear Lake Counties
Impacting Southeast Idaho with our no-cost consulting & affordable training
84
Jobs
Created
$4.4M
Capital
Raised
$9.8M
Sales
Increase
21
Business
Starts
Meet the Staff
Tracy Tritle
Regional Director
(208) 282-2817
tracytritle@isu.edu
Tracy Tritle brings more than 30 years of experience in executive leadership, economic development, project management, and organizational strategy. A seasoned entrepreneur and consultant, she has guided executives, managers, and cross-sector teams through growth, diversification, and business repositioning across the public, private, and nonprofit sectors.
Her career includes senior roles with Fortune 500 organizations and the successful leadership of a consulting practice focused on strategic capacity building, funding alignment, and high-impact collaboration. Tracy is an author and sought-after speaker and previously served as an adjunct professor at the University of Iowa Tippie College of Business, teaching strategy and leadership.
Tracy has been influential on both a local and international scale, affecting change and catalyzing growth by influencing policy, advancing opportunity through funding channels, and creating/delivering projects on a global scale.
Known for her ability to bridge vision with execution, she is deeply committed to strengthening Idaho’s entrepreneurial ecosystem through practical guidance, partnership, and opportunity-driven innovation. Her leadership style blends rigor, creativity, and purpose, empowering small businesses to thrive in a rapidly evolving economic landscape.
Ann Swanson
Senior Business Consultant
(208) 282-4402
swanann@isu.edu
Ann Swanson began working in web communications in 2000. Her career includes marketing director at Portneuf Medical Center, marketing director at Idaho State University College of Business, and owning her own small business.
Ann holds two Master’s degrees from the University of Southern California and has been a marketing professor at Idaho State University. She joined the Pocatello Idaho SBDC in 2011.
Ann helps businesses balance risk and opportunity, and she guides business owners through resources and tools that create real change in growth and sales. Her expertise includes business planning and strategy, financing, marketing plans, competitor analysis, and cybersecurity.
Ann also uses her experience to help businesses navigate digital marketing options. She teaches businesses how to leverage tools such as websites, SEO, e-newsletters, mobile marketing, pay-per-click, and social media to create better relationships with their customers.
Debbie Brower
Bookkeeping Consultant Specialist
(208) 963-0515
debbiebrower@isu.edu
Debbie Brower is a Bookkeeping Consultant Specialist with the Southeast Idaho Small Business Development Center, where she helps small business owners in Southeast Idaho navigate their bookkeeping in QuickBooks and maintain accurate, up-to-date financial records.
A graduate of Idaho State University with a Bachelor’s degree in Accounting in 2018. Debbie brings both technical expertise and a passion for empowering entrepreneurs to understand their finances better.
She is QuickBooks Certified and committed to providing clear, practical guidance that helps clients make informed business decisions.
“The SBDC has been a great resource for developing business strategies and getting feedback on ideas, especially as a solo entrepreneur. They have great connections in the community and great recommendations for building your network!”
Lupita came to the SBDC for help through a referral from Zions bank. Claudia worked with her oldest daughter, Brenda and taught her bookkeeping on Quickbooks. This saved the business money on accounting and bookkeeping. Read the full success story
Claudia helped him create all his business licenses and seller’s permit, and he opened in July in 2023. Claudia set up their QuickBooks online. Co-owner Peggy Welsh, an elementary school teacher, continues to work with the SBDC to manage their QuickBooks online. The laundromat was so successful the first year that they purchased an existing laundromat across town. Read the full success story
Taylor Rees, an ISU alum, doubled his client base every month in 2023 and hired 150 employees, thanks to innovative business practices and support from the SBDC. Discover how Happy to Help achieved rapid success and sustainable growth.
Eight years ago, Bunzow Glass started with an insight: So much beautiful glass goes into the trash. Today the company works with products in 48 states and around the world as well as three local retail stores
Thanks to the SBDC, it took six months from the start of her business in downtown Pocatello, to leave her former career and work full time on Sentiments. Sentiments offers pregnant mothers the opportunity to see their babies via ultrasounds. Services range from heartbeat checks, black and white profile images, and HD 3-D imaging of babies’ faces.
