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How can you use ChatGPT in your small business?

Last time, we explored what ChatGPT is and now we thought we’d asked it how it can be used for small business. It responded with this: (Note AI-generated text will be in green from here forward)

As a language model, I don’t have specific knowledge about your business or its needs, but I can provide some general suggestions on how to use a language model like ChatGPT for small businesses.

Then, it gave us some great suggestions for use.

  1. Content creation: One way to use ChatGPT is to generate content for your website or social media accounts. ChatGPT can generate text on a wide range of topics, so you can use it to write blog posts, product descriptions, social media updates, and other types of content. However, it’s important to keep in mind that while ChatGPT can be a helpful tool for generating ideas and drafts, it’s always a good idea to have a human editor review the content to ensure it’s accurate, engaging, and aligns with your business’s brand voice.
  2. Customer service: ChatGPT can also be used to create a chatbot for your website or social media channels to answer customer inquiries and provide support. By training ChatGPT on your business’s frequently asked questions, it can provide instant responses to customers and save your team time and resources.
  3. Market research: ChatGPT can also be a useful tool for conducting market research by analyzing customer reviews, social media posts, and other types of user-generated content. By analyzing this data, you can gain insights into customer preferences, pain points, and sentiment towards your brand.
  4. Language translation: If your business operates in multiple countries, ChatGPT can be used to translate text from one language to another. This can help you communicate with customers and partners who speak different languages.

It’s important to note that while ChatGPT can be a valuable tool for small businesses, it’s not a substitute for human expertise and knowledge. It’s important to use ChatGPT in conjunction with human input and oversight to ensure the accuracy and quality of the content it generates.

Excellent point, ChatGPT! And thank you for reminding us that you aren’t here to replace the human element but to enhance experiences as well as efficiency. We’ve been experimenting with the AI-generated text and sometimes it returns amazing results, and sometimes it returns nothing, plus everything in between. Using your expertise and knowledge, ChatGPT is a tool that can provide a starting point for writing business collateral, give you ideas on where to research, and generally act as an assistant to make your day a little easier.

If you are curious about how this might work for your business, reach out and we will be happy to work with you and your small business.

ChatGPT, a large language model developed by OpenAI,  was designed to communicate withAI Writer headshot humans in natural language and trained using a massive dataset of text from the internet, books, and other sources, allowing it to understand and respond to a wide range of topics.

As an AI language model, ChapGPT is not a sentient being, but rather a complex algorithm that can process language and generate responses. Its abilities include answering questions, providing information, generating text, and even engaging in casual conversation. It was released in 2020 and have since been used by many individuals and organizations for various purposes, including customer service, education, and research. Its creators designed ChapGPT to continually learn and improve.

Kim Sherman-Labrum has been an SBDC business consultant for 10 years specializing in digital media, marketing, and the online world.

Kim Sherman-Labrum

She teaches a variety of technology and digital classes as well as speaks locally and nationally on those topics. She has been with the Idaho SBDC since 1998 in a variety of positions. She holds a BA in graphic design from Boise State, is a High Impact Google partner, and is a self-proclaimed tech-whisperer who works to make technology easier to understand for her clients.


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