Success Story - Desert Creative Group

From Solo Entrepreneur to Industry Leader

 

Founded in 2017, Desert Creative Group (DCG) began as a one-person marketing and creative agency led by Janeale Dean. For the first two years, Janeale operated as a sole proprietor, offering services aligned with her expertise, including strategic marketing planning, graphic design, and website development.

As demand grew, so did DCG’s capabilities. The company expanded beyond marketing services, now assisting established businesses with scaling, internal marketing development, and business strategy. However, with this growth came growing pains, requiring strategic leadership and business support.

Navigating Growth with the Idaho SBDC

To manage the challenges of expansion, Janeale turned to SBA resources, including the Idaho Small Business Development Center (SBDC) at the College of Southern Idaho. Through Clifton Strengths leadership coaching, facilitated by Certified Coach Bryan Matsouka, Janeale and her team identified their unique leadership talents and worked on developing them into core strengths.

Beyond leadership development, Janeale also worked closely with her SBDC consultant, leveraging expert guidance to further expand DCG’s offerings. This led to the launch of Desert Creative Distribution Partners, a subsidiary designed to help international manufacturers successfully enter the North American market.

Breaking into International Markets

Recognizing a critical challenge faced by global manufacturers, Desert Creative Distribution Partners was created to bridge the gap for companies struggling to navigate the differences in buying behavior, culture, and localized sales, marketing, and support infrastructure in North America.

In 2024, Desert Creative Group achieved a major milestone by signing its first Master Distributor Agreement for the United States and Canada with Tersus GNSS, a company based in Melbourne, Australia. This agreement positions DCG as a key distribution and sales partner, further solidifying its reputation as an industry leader in business growth and market expansion strategies.

A Future Built on Innovation & Strategic Growth

Through strategic planning, leadership development, and expert business consulting, Janeale has transformed Desert Creative Group from a one-person creative agency into a multifaceted business development powerhouse. With continued support from the Idaho SBDC, DCG is set to scale even further, creating new opportunities for global partnerships and business success.

How the Idaho SBDC Can Help You

 

Looking to scale your business or navigate growth challenges? The Idaho SBDC provides expert guidance in:
✅ Business Planning & Strategy
✅ Marketing & Financial Management
✅ Funding & Exporting Opportunities