Understanding Marketing

By definition, marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchanges between buyers and sellers. We’ve witnessed many business owners use the terms “advertising” and “marketing” interchangeably. While both are meant to achieve the same goal there can be a substantial difference- cost. Let’s drill down…

Read More about Understanding Marketing

Customer Service Pet Peeves

Have any of you been the victim of horrible customer service in the past? We mean tactics and events that really got you steamed. Did you ever patronize that store again? Did you try your best to relate the gory details to everyone that would listen? So have we and today we’re going to share…

Read More about Customer Service Pet Peeves

Customer Service Tips

The first step in establishing superior customer service in a small business is simply understanding the meaning of the word “consistency”. It’s a waste of effort to establish a policy if you are willing to accept anything less than great customer service 100% of the time. This takes commitment and buy-in from everyone in your…

Read More about Customer Service Tips

a mesh trashcan with yellow objects in it

Rethinking Environmental Compliance

Good business decisions result from carefully evaluating the benefits and drawbacks of any given situation. The benefits of complying with regulations that apply to your business are obvious; the drawbacks of noncompliance can be significant regardless of whether its tax rules, local ordinances or environmental regulations. In addressing environmental responsibilities, a business owner not only…

Read More about Rethinking Environmental Compliance

Our Host Universities & Affiliates
Logo for Boise State University
Logo for Lewis-Clark State College
Logo for Idaho State University
Logo for North Idaho College
Logo for College of Southern Idaho
Logo for SBA
Logo for America's SBDC