AI Writer headshotContinuing our experiments using AI to generate content, this week, we put out the query: “SEO Tips for Small Business” and the content below (in green) is what was returned.

ChatGPT, as a language model, can provide you with general advice on how to use SEO to improve your small business website’s ranking on search engines. Here are some tips:

  1. Research keywords: Conduct research to identify the keywords and phrases that people use to search for products or services similar to what your business offers. Use a tool like Google Keyword Planner to identify relevant keywords with low competition and high search volume.
  2. Optimize your website content: Use the identified keywords and phrases to optimize your website content, including titles, descriptions, headers, and body copy. However, do not overuse keywords as it may result in keyword stuffing, which can harm your website’s ranking.
  3. Improve website speed: Slow website speed can result in a poor user experience, leading to a high bounce rate. Improve website speed by optimizing images, compressing files, and using a reliable web hosting service.
  4. Optimize for mobile devices: With the increasing use of mobile devices, it is important to ensure that your website is mobile-friendly. Make sure your website design is responsive and can adjust to different screen sizes.
  5. Build backlinks: Building backlinks from reputable and relevant websites can improve your website’s authority and ranking. Reach out to other websites and blogs to request a backlink or guest post.
  6. Use social media: Social media can help you reach a wider audience and drive traffic to your website. Create a social media presence and share your content on social media platforms.
  7. Analyze and adjust: Use tools like Google Analytics to analyze your website’s performance and adjust your SEO strategy accordingly. Monitor your website’s traffic, ranking, and engagement metrics regularly to ensure that your SEO efforts are effective.

Remember that SEO is an ongoing process and requires consistent effort and dedication to achieve desired results.

That is all great advice but what does it mean? This is where AI-generated content can be lacking and really needs the human touch. For instance, deciding on keywords and phrases that you want to rank for in search results is incredibly important. You can use Google’s Keywords planner but what if you have no idea? There are actually other tools that will give you a place to start, for instance, the Insights on your Google Business Profile will show you what searches your profile has been returned for recently. Or you can your website’s analytics to find out what keywords and keyphrases people are using to find your website already. Armed with this knowledge, then you can use the Keyword planner to research and refine your list.

You can use Artificial Intelligence to help your small business with tasks like improving SEO to save you time and effort, allowing you to focus on other aspects of the business.

This is just the beginning of working on SEO for your business website and it may seem overwhelming but there are a lot of resources available to assist you. One of those resources is the Idaho SBDC and you can schedule a no-cost, confidential, one-on-one appointment to help you through this (and other things).

Kim Sherman-Labrum

Kim started with the Idaho SBDC in 1998 as the regional administrative assistant as she pursued her degree. After several years, she took over the training program and turned it from an under-performing, deficit program to an award winning program with a surplus budget.

In 2012, she became a business consultant specializing in online marketing, social media, graphic/web design. Over the years, she has designed curriculum and taught classes on a variety of business and technology topics. She planned and executed a rural outreach program that caught the eye of Google and was featured in a video for their Get Your Business Online program.

She holds a B.A. in Graphic Design from Boise State University as well as a Credential of Readiness Harvard Business School CORe. She was recently named a High Impact Partner for the Grow with Google program.

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