Southwest Idaho Events & Workshops

June

Thursday, June 29, 2017 9:00 AM to 11:00 AM
Topic: Not Set
Power of the Inbox:
Tips and Tricks for Successful Email Marketing

What is the first impression you give when customers see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:

– What it really is (and isn’t)
– What it can do for your business
– And the five easy steps you must take to harness the power of the inbox!

1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!

Speaker: Constant Contact, Idaho SBDC & Tartan Bee Communications

July

Tuesday, July 11, 2017 8:00 AM to 10:00 AM
Topic: Not Set
Join the Idaho SBDC, US Small Business Administration, West Central Mountains Economic Development Council and Idaho First Bank present this FREE event targeted to the small businesses of Valley County:

Are you looking for money for your business? Are you confused by the myths versus the reality? In this livestream broadcast, the West Central Mountains Economic Development Council and Idaho First Bank will beam in expert to answer your questions and give you the straight scoop. Don’t miss this opportunity to find out the truth and find options for funding your business.
Find out what money is actually available to you and how to get it.
Join us at St. Luke’s – McCall location, Star Garnet Room in the Allen Nokes Bldg. on Forest St. while we teleconference in experts on where the money for your small business is and how to get it.
* SBIR Funding
* Commerce Funds
* Bridge Funding
* SBA Funding
* Angel/Venture Funding

Speaker: Dave McEwen–SBIR Program Manager, Idaho SBDC
Jerry Miller–Economic Development Specialist, Idaho Dept. of Commerce
Mike Trueba–Idaho Business Development Manager
844-728-9234 x240
miket@mtcdc.org, MT-ID CDC
Will Fowler–Entrepreneur Initiatives Manager, Idaho SBDC
Christian Pennington – Lender Relations Specialist, SBA

Tuesday, July 11, 2017 5:00 PM to 7:00 PM
Topic: Start-up Assistance
Business Base Camp is a two hour interactive workshop aimed at discovering the feasibility of your business idea. The first section covers the topics every new business must know. The second half covers using the Business Model Canvas to test the feasibility of your idea.
Speaker: Kim Sherman-Labrum, Steve Miller

Wednesday, July 12, 2017 1:00 PM to 1:30 PM
Topic: Special Interest
Discover the latest and greatest specialty franchises available in your local market!

We’ll feature some of the most exciting brands. Franchisor representatives will introduce their business models, describe their ideal candidate, and give you an idea whether an opportunity like this may be right for you.

Discover:
Franchise opportunities in various industries
How to capitalize your strengths and find your ideal business
What unique skills are needed for these new businesses

Speaker: FranNet

Tuesday, July 18, 2017 12:00 PM to 1:30 PM
Topic: Not Set
Running your business is hard, and reaching new customers is even harder. What if there was something to make that easier as well as keep your current customers engaged? There is- it’s called email marketing, and it’s still an extremely effective and low-cost way to retain and acquire customers.

In this fast-paced but casual class, Kim Sherman-Labrum of the Idaho SBDC, will work through best practices, marketing ideas, and strategies for implementing email marketing into your business. Kim has been an email marketer for 15 years, taught classes on this topic and others all over the state and presented national on email marketing. She will prove that email is not dead, it’s alive and ready to make your business more successful.

Wednesday, July 19, 2017 11:30 AM to 12:15 PM
Topic: Financing
FACT: there is no correlation between the cost of a business and potential return.

Money In ? Money Out.

Join us for an interactive, 45-minute webinar introducing Low-Cost Franchises.

We’ll feature some of the most exciting franchise brands in this category and they’ll introduce their business models, describe their ideal candidate, and give you an idea whether an opportunity like this may be right for you.

Discover:

Franchise opportunities in different industries that have low start-up cost
How to capitalize on your strengths to find your ideal business to run
What unique skills are needed for many home-based businesses

Speaker: Blair Nicol, FranNet of Oregon

Thursday, July 20, 2017 9:00 AM to 11:00 AM
Topic: Not Set
You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

Let us help you:
• Determine the platform that’s right for you and your organization
• Announce your presence and build your network
• Create and share content that encourages action
• Understand social media advertising and learn your options
• Convert social media leads into potential customers by growing your email list

From understanding the different social media platforms, to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself. Let us make social media easy – join us!

Speaker: Christina Lenkowski, Tartbee Communications

Friday, July 28, 2017 8:30 AM to 5:30 PM
Topic: Not Set
This class is a combination section of Beginning & Intermediate Quickbooks. By registering for this section, you save $30 and are enrolled in both sections of the class.

Katey O’Brien is QuickBooks Training Certified Instructor as well as owning her own bookkeeping and payroll business, 1st Point Bookkeeping.

Speaker: Katey O’Brien, 1st Point Bookkeeeping

Fee: $ 100.00

Friday, July 28, 2017 8:30 AM to 12:30 PM
Topic: Not Set
Starting off the use of QuickBooks with a solid foundation will help you make the most of this powerful accounting software. The class is targeted for the small business owner or entrepreneur to show you how Quickbooks can work for your small business.

Participants in the hands-on workshop will be taught lessons on the following topics:

• Getting Started and Setting up QuickBooks
• Working With Lists
• Working With Bank Accounts
• Using Other Accounts in QuickBooks
• Entering Sales Information (including the basics of invoicing)
• Receiving Payments and Making Deposits
• Entering and Paying Bills

You can register for the combination class and save $30.

Speaker: Katey O’Brien is a QuickBooks Trained Certified Instructor as well as owning her own bookkeeping and payroll business, 1st Point Bookkeeping.

Fee: $ 65.00

Friday, July 28, 2017 1:30 PM to 5:30 PM
Topic: Not Set
Teaching workshop participants how to take QuickBooks to an advanced level is the purpose of Intermediate QuickBooks. This class is targeted for the small business owner or entrepreneur and how QuickBooks can work with your small business.

• Analyzing Financial Data
• Setting up Inventory
• Tracking and Paying Sales Tax
• Doing Payroll with QuickBooks
• Tracking Time
• Estimating and Progress Invoicing
• Customizing Forms and Writing QuickBooks Letters

You can register for the combination class and save $30.

Speaker: Katey O’Brien is a QuickBooks Trained Certified Instructor as well as owning her own bookkeeping and payroll business, 1st Point Bookkeeping.

Fee: $ 65.00

August

Wednesday, August 09, 2017 7:00 PM to 7:45 PM
Topic: Special Interest
Set your own hours. Enjoy flexibility and control.

Join us for an interactive, 45-minute webinar introducing Home-Based Franchises.

We’ll feature some of the most exciting franchise concepts in this category and they’ll introduce their business models, describe their ideal candidates, and give you an idea whether an opportunity like this may be right for you. You’ll also have the opportunity to ask questions and interact with the Franchisors.

Discover:

Specialty franchise opportunities you can own and operate from home
How to capitalize on your strengths to find your ideal business
What it takes to be a successful business owner

Speaker: Page Nicol, FranNet of Southern California

Wednesday, August 16, 2017 11:30 AM to 12:00 PM
Topic: Financing
Thinking about buying a business or franchise? Learn your best and most strategic financing options and start your business on a solid foundation.

We’ll cover:

How much money do I REALLY need to buy a business or franchise?
What are the BEST resources and what are my options?
Can a 401k help fund a business? What about taxes and penalties?
Attend this highly informative session and discover your options. Business ownership may be more accessible than you think!

Invest in yourself.

Speaker: Charlie Magee

Thursday, August 17, 2017 12:00 PM to 1:30 PM
Topic: Not Set
Running your business is hard, and reaching new customers is even harder. Advertising seems like a good way to get your name out there, but it’s so complicated? Do you use Google Ads or FB ads? What’s a Yelp?

In this fast-paced but casual class, Kim Sherman-Labrum of the Idaho SBDC, will work through best practices, marketing ideas, and strategies for implementing online advertising into your business. Kim has been an online marketer for 15 years, taught classes on this topic and others all over the state. She will give you the base knowledge you need to start ad campaigns online for your small business.

Thursday, August 31, 2017 11:30 AM to 1:30 PM
Topic: Not Set
Hiring. Daunting? Not so.

In this class, we will take a couple of hours to help you break this big process into edible pieces. We will start with some simple recruiting tips, some helpful selection tricks, and offer the best known methods for retaining your best employees. We will also discuss a critical and often under utilized process called ‘on-boarding’ so that you can help make your newest employee’s transition to productive team members and take as little time as possible. Employees can be a great investment into your company. Adding just the right team member, at just the right time can make a great positive impact.

Speaker: Patrick Crow
Training Manager, Micron Technology
Kepner Tregoe, Program Leader
President, Walking J Companies

Fee: $ 20.00

September

Wednesday, September 06, 2017 11:30 AM to 1:30 PM, 10 sessions ending Wednesday, November 15
Topic: Business Fundamentals
This 10 week intensive course takes entrepreneurs through the essentials of how to model a business. We create small groups of entrepreneurs that meet every week in focused learning sessions. This course will keep your startup moving forward. The course covers:

Business Model Generation
Value Proposition and Customer Segment Matching
Creating a Hypothesis and testing it
Creating a Minimum Viable Product
Customer Creation
Organization Building

Speaker: Will Fowler, Kim Sherman-Labrum, Doug Covey

Fee: $ 500.00

Tuesday, September 12, 2017 9:00 AM to 11:00 AM
Topic: Not Set
Join us for a hands-on workshop that will teach you to use the B Corp Impact Assessment Survey. In collaboration with our local B Corporation community, we’ll show you how to assess, compare, and implement strategic and operational changes in your business that can have economic, social and environmental impacts, and help you become a more sustainable company.

Thursday, September 14, 2017 4:00 PM to 6:00 PM
Topic: Not Set
Is marketing a mystery? Don’t understand the difference between a social media and a SWOT? In this class, we will demystify the discipline of marketing in terms you will understand and be able to use in your business.

Some of the topics we’ll cover:
-SWOT Analysis
-What is your marketing mix?
-Social media
-Marketing plan

Join us for this interactive session that will help learn tips and techniques to take back to your business and use today!

Speaker: Steve Miller, Business Consultant, Idaho SBDC; Kim Sherman-Labrum, Associate Business Consultant, Idaho SBDC

Fee: $ 20.00

Tuesday, September 19, 2017 11:30 AM to 1:30 PM
Topic: Not Set
Business Base Camp is an interactive two-hour workshop that helps vet the feasibility of your business idea. The first part of the workshop focuses on the fundamental things you need to know before starting any business. The second part of the workshop uses the Business Model Canvas to look at your idea from may different perspectives in order to give you the tools you need do determine whether or not it will be successful.
Speaker: Steve Miller, Will Fowler

Thursday, September 21, 2017 12:00 PM to 1:00 PM
Topic: Financing
Join us for an interactive, 1-hour webinar that’s your personal “how-to” Buyer’s Guide to Owning a Business or Franchise!

Learn about the best business ownership opportunities and how to identify and thoroughly research a business before you buy!

We’ll cover:

What are my ownership options?
How much risk is really involved in business ownership vs. traditional career path?
Which industries are proven to succeed in any economy?
What questions should I ask the Franchisor and/or the Seller?
Who can help with my financing and legal questions?

Make a safe and wise decision in securing your future!

Speaker: Blair Nicol, FranNet