Company Description

This section of the plan provides a high-level view of your business. Descriptions and information must be brief and concise (limited to a few sentences; greater detail is provided in other sections) and may include the following:

  • Mission Statement (a concise statement of company purpose)
  • Description of what business you are in and what you do
  • Business goals and objectives
  • Form of ownership (sole proprietor, corporation, limited liability company, partnership)
  • Company history: How the company started, years in business, ownership past and present, key highlights/milestones, a summary statement of sales and profits past to present
  • Description of markets and target customers
  • Description of products/services
  • Description of operations and management
  • Strengths and competencies