“I would recommend the Idaho SBDC to any business owner or leader seeking a competitive advantage for their company. Even successful professional athletes rely on good coaching and training to maintain their edge. Why should successful businesses be any different?”
For almost a decade Green Tent Design & Marketing has specialized in web design and development, internet marketing, search engine optimization, and secure Web hosting. Founder Barney Lott understands that to be a successful Web marketing company, appreciation for good design and online marketing strategies are the solutions to increased revenue.
With 14 employees and one intern from Lewis and Clark College, Green Tent caters to a wide variety of customers. Half their clientele is comprised of small and medium sized local businesses, with the other half representing regional or national markets. Their clients come from all walks of life, including doctors, manufacturing companies, construction companies, equipment suppliers, investment services, HVAC, and auto repair providers.
Before seeking assistance from the Idaho SBDC, Green Tent possessed outstanding skills in SEO and web design. They were growing at a good pace but they were trying to be everything to everyone. Their overall profit margin was good but not great. They had clarity on what they were good at but not which market segments really needed their services. They did not have a vision for the type of business they wanted to build. They had monthly sales goals but no long term goals, nor did they know how to proactively meet their goals.
The Post Falls SBDC assisted the company in defining long term goals, identifying the best markets for their expertise, and developing a strategy to meet their goals. Then the SBDC walked with them as they deployed their strategy every day.
Green Tent identified a unique niche in a rapidly growing market – photographers. They currently have 30 clients across the country and see solid growth in their service offerings. “We see some pretty exciting opportunities for us in that market segment,” says Barney.
Barney believes Green Tent’s key to success is their flexibility in responding to a rapidly changing industry and seizing opportunities to grow and expand business. Many of their clients have approached other design firms that don’t understand the importance of marketing and building highly optimized websites.
One such successful business relationship was with an on-line Christian gift merchandiser. The company approached Green Tent with a partnership proposal to help them sell their school fundraising products online. In their first year, working with another company, they made $80 thousand in sales. After just one year in partnership with Green Tent that figure skyrocketed to $1.2 million.
Another client said “I’m very pleased with the turnout of my new website. In one week, we’ve reached over 3,000 unique visitors. I’m blown away! My new brand is one of the happiest investments I have made in a while. Thank you so much for your hard work…and for the seamless transition.”
Barney attributes Green Tent’s continuing success to his on-going relationship with the Idaho Small Business Development Center (SBDC) in Post Falls. “I would recommend the Idaho SBDC to any business owner or leader seeking a competitive advantage for their company. Even successful professional athletes rely on good coaching and training to maintain their edge. Why should successful businesses be any different?”
Green Tent offers a free 1-Hour detailed consultation to help business owners identify the opportunities and challenges they can expect as they develop or expand their company’s web presence. With paid search, appealing design, internet marketing expertise, content development, web analytics, and search engine optimization techniques, Green Tent is dedicated to the success of its clients.
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