“The SBDC has been a tremendous help to the Monkey Bars organization. We have been able to strategize and implement marketing and operations techniques we didn’t realize the importance of and that have had a major impact on the business.”
Gorgeous Garage, located in Rexburg, designed and manufactures a unique heavy duty garage organizing system, called Monkey Bars Storage (a patented 2-in-1 storage rack). The rack can be reconfigured in minutes, making it easy to adapt to the owner’s changing needs and demands. The company has experienced amazing growth in the midst of the recessionary pressures that have caused the demise of many other companies.
Gorgeous Garage was founded in 2002 by Jared Newman, who at the time was working as an engineer in chemical hazardous waste management. Jared was attempting to organize his garage but couldn’t find any suitable shelving solutions at local retailers. Nothing worked satisfactorily, so he designed and built his own system. This was the beginning of what was to become a rapidly growing company with over 100 dealers nationwide. This year sales are on track to exceed 10 times what they were in 2008.
In the startup phase, Jared solicited help from his son Adam, who has a background in supply-chain management, and from Kris Nielson, who was named CEO, to devise and oversee a strategy for growth. A couple keys to the company’s success, aside from a good quality product, are its attention to customer relations and systemizing the business processes and functions.
Jared, Kris, and Adam have relied on outside consulting and advice from the Small Business Development Center in Idaho Falls to help with their focus on customer products and treatment. Kris recently stated “The SBDC (via Dave Noack) has been a tremendous help to the Monkey Bars organization. We have been able to strategize and implement marketing and operations techniques we didn’t realize the importance of and that have had a major impact on the business.”
Gorgeous Garage has not been caught in the typical marketing approach of pushing products to increase company sales. Instead, they promote products as a way to solve the customer’s organizational and space problems and the sales follow. Additionally, Gorgeous Garage is proactive in studying and adapting their business model so their company can continue to grow and flourish.
To visit their website click here.