Health food company distribution channel grows beyond the gym
“I highly recommend utilizing [the SBDC’s] vast resources to grow your business.” – owner Shige Toyoguchi
Fit Wrapz provides convenient, delicious and healthy food with a focus on “heat & eat” options for customers who lead active lifestyles. These nutritious products allow consumers to take the guess work out of what they eat.
Founder, Shige Toyoguchi started Fit Wrapz out of his kitchen, selling his products to personal training clients. After assistance developing a business plan at the SBDC, he decided to ‘go all in’ and moved in to the SBDC-operated Boise Business Accelerator in 2012. After raising over $1.3M of startup capital and with consultation from the SBDC, Fit Wrapz scaled its manufacturing out of the local food business incubator. Today their products are made in a world class USDA inspected, SQFIII facility. Fit Wrapz has expanded distribution to grocery stores, hotels, coffee shops, natural food stores and university athletic departments across the country.
Future plans include growing distribution through retail channels to reach critical mass, allowing the profits to fund product development and continued growth.
To learn more about Fit Wrapz, click here.
To see the complete success story, click here.
Idaho SBDC Story