Success Stories

Convenient Mobile Lube


Jeramy Wells

Jeramy Wells, owner of Convenient Mobile Lube, has lived in the Magic Valley for 39 years. In his previous employment, Jeramy spent a great deal of time on the road away from his family. Wanting to spend more time at home, he began researching the oil lube industry in the Magic Valley.  His research revealed that not everyone has the ability or the time to service their own vehicles, so he decided to focus on a mobile lube business, taking his services to customers at their homes or businesses.

As he developed his business plan, Jeramy realized he faced several challenges, including financing, developing a customer base, advertising, determining the distance he could travel in a largely rural area and still be profitable, scheduling, and determining exactly what services to provide.  In November 2011, Jeramy approached the Twin Falls Small Business Development Center for help in moving forward.

Jeramy credits the SBDC with helping him fine tune his business plan and develop financial projections for the first two years of business. The financial projections provided investors the information needed to see the company’s potential for success. With financial assistance provided by Region IV Development Association’s Business Lending Solutions, Jeramy started his on-site mobile lube service and within four months had serviced close to 100 customers.

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