Business Tips

Guest Content: How do I determine what a business is worth…to me?

This content was provided by Kip Moggridge, Business Broker at Arthur Berry and Company.   Every buyer asks the question “what’s it really worth”.  To begin with, there can be several values for a business depending upon what it’s being valued for.   Selling, re-financing or financial equity issues all have different values.  The values run …

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Business Tips

Word of Mouth Advertising

When consulting with existing or future business owners about their marketing strategies they say the same thing over and over; “I’m going to focus on creating word of mouth advertising to drive my business”. When we dig a little deeper, we find out why. They have no money in their marketing budget and see word of …

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Business Tips

Find Your Purple Cow

Have you ever laid eyes on a purple cow? Neither have I, but I’ll bet if we saw one out in a field we would sure take time to check it out. “Find your purple cow” is an old advertising saying. Here is what it means. Your purple cow is how you are unique, different, or better. …

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Business Tips

Business Cards

Business cards are one of the best and least expensive ways to market your small business.  Every time you meet someone new, you have the opportunity to give them a concrete reminder of what your small business does and how it can help them.   It’s a portable billboard that gives all of your contact …

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Business Tips

Understanding Marketing

By definition, marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchanges between buyers and sellers. We’ve witnessed many business owners use the terms “advertising” and “marketing” interchangeably. While both are meant to achieve the same goal there can be a substantial difference- cost. Let’s drill down …

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