Success Stories

Black Swan Inn

Pocatello

Larry and Debbie Fisher

Nearly twenty years ago, a spark of an idea ignited a dream for Larry and Debbie Fisher. Combining Larry’s experience in quality construction and Debbie’s artistic talents, they developed a theme hotel in Pocatello.

With help from their bank and the Small Business Administration (SBA), they were able to close on a property and begin creating the Black Swan Inn. They built columns, gardens, fences, posts and pillars, tubs, saunas, and lofts. They painted murals, produced custom-sewn drapes and bed covers, room-sized sculptures, and statuary. They searched near and far for the perfect furniture and fixtures to complete each room.

While building their dream, Larry took advantage of the services at the Idaho SBDC, along with loan assistance through the SBA. He attended training programs provided by both organizations and the Greater Pocatello Chamber of Commerce. The courses included accounting, website development, internet marketing, advertising media, succession planning, and team-building strategies. He has also participated in student-project programs at Idaho State University.

In 2001, Larry and Debbie refinanced and bought out their partners. In 2010, the continuing success and growth of the Black Swan Inn enabled them to acquire the Destinations Inn in Idaho Falls.

The Fishers can look back at the time when their idea was just a dream. Now they enjoy sharing a piece of that dream with the entire community. They help community organizations by offering gift certificates, raffle prizes, contests, and auction items. They love giving others a chance to enjoy a wonderful experience, while helping organizations raise necessary funds to serve their communities.

According to Larry, “Knowledge and continual education is critical to business owners, especially in today’s economy. The Idaho SBDC can help businesses financially, but is also a great resource where you can acquire marketing tools and skills to stay competitive.”

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