Doug and Karen Larson
Doug Larson opened Alternative Molding Concepts in Post Falls in June 2006. The owners, Doug and his wife Karen, have more than 75 years combined experience in manufacturing and the injection molding industry. Initially, Doug worked full time at another job while his wife answered the business phone. Together they ran product in the evenings and weekends to fill customer orders. Today, the company produces plastic components and assemblies for one of the largest fitness equipment manufacturers in the world. They have 12 employees and customers in the medical, health and fitness, military/defense and agricultural fields. Soon they will be adding a client in the automotive market. According to Doug, very few injection molding companies in the Pacific Northwest have the experience to meet the demands for quality, responsiveness and customer service required by an automotive industry client.
Leveraging technology is also a company core strength. The Larsons invest in technology wherever it makes sense to support their customers and to improve quality. Because of their experience, the company can make products from a conceptual sketch on a napkin to a detailed and completely engineered CAD file of a complex plastic assembly. The company expects to receive ISO 9000 certification in late 2011, which will further increase their ability to serve their clients.
Alternative Molding Concepts gives back to the community by annually donating to the cancer foundation, military families, (they have a son in the marines in Afghanistan) and an educational foundation.
“We have been very fortunate to experience strong growth through the recession and quite honestly we could not have done it without the help and support of the Idaho Small Business Development Center and others,” Larson said. He meets with coach Bill Jhung, Idaho SBDC Region I Director, on a regular basis and takes leadership and business classes through the Idaho SBDC every year.
“I think the most valuable part of the Idaho SBDC for me is having someone ask the tough questions and hold me accountable throughout the year,” Doug said. “I think many times we get too involved in the small details of the day-to-day operation and fail to look at the big picture.”
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